What’s Your Whisky?

I contributed copywriting expertise to Malts.com's revamp of "What's Your Whisky," an interactive tool that provides personalised whisky recommendations based on consumers' flavour preferences.

Working within strict parameters of keeping the existing questions and number of response options, I focused on elevating the language and creating an engaging yet informative results pages that felt tailored to the consumer. Throughout the process, I ensured the copy remained concise enough for an interactive digital experience while maintaining the premium tone of the brand.