Mortlach x Starck L’Evolution

Mortlach released a luxury whisky collection in collaboration with Philippe Starck, renowned innovator and the brand's newly appointed Creative Director. As the UX copywriter for this launch, I worked alongside strategy and UI design teams to develop content across multiple digital touchpoints.

My responsibilities included crafting copy for the product landing pages and an editorial page announcing the partnership. I also developing the content for an exclusive digital experience that could only be accessed through purchasing bottles from the collection.

For the exclusive page, I wrote content unavailable elsewhere, creating a genuine sense of discovery and privilege for customers. Working with minimal information, I developed a rich, captivating story that illuminated how the collaboration came to life.

Throughout all copy elements, I signposted Mortlach's heritage of craftsmanship and Starck's innovative design approach, ensuring the language reflected the premium positioning of the collection while driving desire and exclusivity.