Makers of the INFINITI QX80

INFINITI created a web series showcasing the artisans and engineers behind their flagship SUV - the QX80. As the copywriter for this project, I developed engaging content for each episode's dedicated web page.

Since the episodes were brief, I expanded the narrative so that viewers could delve deeper into the stories behind the SUV's creation whilst reinforcing INFINITI’s brand positioning.

Working closely with an SEO specialist, I incorporated relevant keywords throughout the content while maintaining a natural, engaging tone that aligned with INFINITI's luxury tone of voice. This collaborative approach ensured that the pages would perform well in search results while delivering a premium content experience for visitors.