INFINITI Sensory Forest Pod

INFINITI introduced a new multi-sensory experience inspired by Shinrin-yoku (forest bathing). I was honoured to assist in naming the experience and wrote the copy for multiple touch-points in the customer journey.

We explored various naming approaches for this branded experience. Ultimately, we decided that the name should be self-explanatory so consumers could instantly understand what the experience entailed. Additionally, since the initial launch was scheduled for Japan, we carefully considered translation implications and cultural resonance for multiple markets.

We chose the name “Sensory Forest Pod” which successfully communicated the essence of the experience and resonated with consumers.